The person behind the audit
Built from the other side of the table.
CX.TESTED is a customer experience audit and benchmarking service from Equals Growth Ltd. Matt Lane leads every audit, bringing the perspective of someone who has run a fast-growing direct-to-consumer business.
Who is Matt Lane?
Matt started a beer club in a shed and sold it to one of the biggest FMCG companies in the world. He then led PerfectDraft as Managing Director, and has invested in and advised DTC companies around the world on growth and customer experience.
CX.TESTED is the outside view he wished he had throughout: a clear picture of the whole customer journey, useful comparisons and a short list of what to fix first.
Why create CX.TESTED?
When you are inside a business, you see dashboards, projects and departments. Customers experience the result of all of them together.
The service is designed to bring those views together. We follow specific customer missions across the relevant journey, compare them with useful alternatives, and turn the evidence into a manageable set of priorities.
The work is deliberately focused: three missions, at least two benchmarks, <10 recommendations and 2–4 weeks to complete.
What does independent mean here?
We assess the experience rather than sell you a particular website platform or a package of implementation work. The output should be usable by your own team or the partners you already work with.
Matt leads the work and brings in trusted specialists when the missions need them. An audit can use existing research, analytics and customer input without pretending those are interchangeable sources of evidence.
How do we get in touch?
Book a 30-minute CX.TESTED demo with Matt or send an enquiry. You can also email matt@equalsgrowth.co.uk.
Tell us a little about your business and the customer journey you are concerned about. We can then work out whether the audit is the right starting point.
Get an outside view of your customer experience.
A 30-minute conversation with Matt about how the audit works and whether it fits your business.