Privacy & cookies
CX.TESTED is a service from Equals Growth Ltd. For questions about your information, or to ask for access, correction or deletion, email matt@equalsgrowth.co.uk.
When you send an enquiry
We use your name, email address, message and optional phone number to respond to your request and discuss the service with you. We don’t automatically add you to a marketing list.
Enquiries are securely passed through the contact service used by our sister business Sales2.0, marked as CX.TESTED enquiries. Our website hosting and email providers process this information to deliver your message. Please don’t include sensitive personal information in the form.
We keep enquiry correspondence only as long as needed to handle the enquiry and any resulting business relationship, subject to applicable record-keeping requirements. You can contact Matt to ask about your information or raise a concern. You can also complain to the UK Information Commissioner’s Office.
Booking a demo
Our booking links open Google Calendar. Google processes the details you enter under its privacy policy. Matt receives the information needed to arrange and attend your meeting. No Google Calendar content is loaded on this site before you follow a booking link.
Essential site protection
Our hosting provider may use essential security cookies, including Cloudflare bot-protection cookies, to protect the site from abuse. These are separate from optional Analytics cookies.
Optional Google Analytics
We only load Google Analytics after you choose “Accept analytics”. It helps us understand visits, traffic sources, pages viewed, demo-link clicks and successful enquiry submissions. We do not send the contents of your enquiry, name, email address or phone number to Analytics. A demo-link click means someone opened the booking page, not that they completed a booking.
Analytics uses cookies named _ga and _ga_… to distinguish visits. Google’s default lifetime for these cookies is up to two years. We use Analytics without advertising personalisation or Google Signals. Google may process data outside the UK; see how Google uses information from partner sites.
We remember your cookie choice in your browser for up to six months using local storage. Declining won’t affect the site, enquiry form or booking links. You can change your mind at any time; declining stops future Analytics tracking on this site and removes its Analytics cookies, but does not erase data already collected.
Updated 2 November 2026.